Communications Planning for Civil Society and Community - Based Organisations
From நூலகம்
| Communications Planning for Civil Society and Community - Based Organisations | |
|---|---|
| |
| Noolaham No. | 2812 |
| Author | - |
| Category | அரசியல் |
| Language | ஆங்கிலம் |
| Publisher | மாற்றுக் கொள்கைகளுக்கான நிலையம் |
| Edition | 2006 |
| Pages | 28 |
To Read
- Communications Planning for Civil Society and Community -Based Organisations (660 KB) (PDF Format) - Please download to read - Help
- Communications Planning for Civil Society and Community - Based Organisations (எழுத்துணரியாக்கம்)
Contents
- Why a Communications Plan?
- why plan?
- The Power of Communication Planning
- Organisational Planning
- vision
- project Goals
- project objectives
- Situational Analysis
- Strategic Communications Plan
- write your plan in plain language
- Define your Audience Groups
- Define your Message
- Awareness Messages
- Attention Messages
- Judgment Messages
- why now?
- Tone and Language
- Stay Simple
- Message Chart
- Branding your Organisation's Identity
- Tangible and Intangible Elements of a Brand
- Slogan
- First Steps
- Communication Strategies
- Behaviour Change CVommunication
- Advocacy
- Social Mobilisation
- Communication Tactics and Channels
- Advertising
- Publicity
- Entertainment
- Promotion
- Beyond the media
- Media Relations
- How Editors Choose the News
- Is it new?
- Is it relevant to your audience?
- Is It Interesting?
- Think about pictures and sounds
- Finding Media Opportunities:Consuming Media Differently
- Media Opportunities and Gender
- Safety and AMedia Coverage
- Evaluation
- Measuring Success:Informal Research Methods
